Although Madhurima Bhattacharjee has all the time been enthusiastic about trend, she is sensible when she says she put loads of thought into beginning up within the line.
“In any case, ardour also needs to pay your payments,” says the entrepreneur, whose eponymous label ‘Madhurima Bhattacharjee’ has had a gradual and regular climb, with its collections showcased on the famed SoHo in New York. Madhurima was additionally one of many finalists within the Instances SheUnlimited Ladies Entrepreneur Awards ’19 and was featured on Femina as one of many high sustainable labels to put on in 2019.
Born and raised in Itanagar, Arunachal Pradesh, Madhurima pursued an engineering diploma in electronics and communication at NIT Durgapur.
She moved to Bengaluru to begin a profession and coded for some time at firms like Huawei. “Over time, I finished trying ahead to Mondays, life appeared mundane and nothing appeared thrilling,” she remembers.
The considered an alternate profession in trend, one which had been brewing in her thoughts for a while, then surfaced. However Madhurima had no expertise within the discipline and there was nobody in her household who might give her recommendation on how you can begin up. It could be an enormous gamble, however one which she was keen to take.
Clothes the millennial
So, in 2015 she began off within the trend phase, whereas sticking to her day job. “I considered launching a sustainable line of clothes, utilizing khadi and cotton, to make glamorous items that might be favoured by the millennials,” she says.
She had additionally heard of weavers within the metropolis not making an honest dwelling and determined to make use of their experience to begin her personal model.
However it should be stated that the gamble was a lot larger than she initially thought. For, Madhurima—although fairly conscious of trend tendencies and what would do effectively—didn’t know to stitch.
Her household, seeing her ardour to do one thing of her personal, gifted her a stitching machine on her birthday. And thus started her journey into entrepreneurship, buoyed with web tutorials and replete with many hits and misses.
“I bought in contact with a tailor on Business Avenue, began experimenting with designs and took suggestions from family and friends. In October 2017, I made a decision to stop my full-time job and switch my ardour into an enterprise,” she says.
Madhurima constantly researched new materials, scouted for the suitable manufacturing workforce, and tried to make the method as fool-proof as she might. She then started showcasing her items at exhibitions and pop-up occasions within the metropolis and her first huge break got here when Jaypore agreed to collaborate along with her.
From Bengaluru to New York
In January 2019, she was found by Femina by means of a pop-up occasion in Mumbai.
Across the identical time, a California-based startup referred to as The Woven Threads requested if they may showcase her attire and separates at Flying Solo, which hosts unbiased sustainable designers throughout the globe in SoHo, New York, as a part of their pre-fall assortment.
Being a finalist on the Instances Entrepreneur Awards this 12 months has additionally been a game-changer for Madhurima. “I bought to fulfill trend biggies Shantanu and Nikhil, who gave me loads of beneficial inputs on how you can run my model. This 12 months has seen wonderful progress and I hope 2020 continues in the identical vein,” she says.
Via its web site www.shopmb.in, Madhurima gives separates, tops, shrugs, pants and skirts for girls between the ages of 25 and 35 years. Her intention is to make use of cotton, khadi, linen, and jute with minimal wastage.
“Every time I work on a set of attire, I exploit leftover cloth to do patchwork jackets for the subsequent season. I imagine you’ll be able to promote sustainability in the event you innovate with it in a means it seems interesting. It’ll additionally provide you with greater returns,” she provides.
The designer sources materials from Bengaluru and all throughout the nation. She additionally works with particular weavers; as an illustration, an artisan from Bhagalpur works with Madhubani on khadi. She additionally has weavers particularly for ikat.
“My clothes comes with fitted cuts and silhouettes that finds a big viewers in India and Europe the place individuals want fitted clothes. Additionally, most of them is pre-washed and pre-shrunk, so caring for them shouldn’t be an enormous problem.”
Madhuri nonetheless designs all of the clothes herself, working with the very first tailor she had employed, and now additionally outsources to a manufacturing unit. Most of her gross sales come from her web site and he or she has prospects from the US and Europe as effectively.
She started the enterprise with Rs 80,000, and in eight months, has earned about Rs 15 lakh.
The pricing begins at Rs 1,400 for tops, Rs 2,000 for bottoms, whereas attire begin at Rs 2,700. She makes simply six-eight items in a selected design as the material is hand made.
Madhurima is pleased with the attain of Instagram and the help of town’s media.
“My short-term plans embrace enlargement of processes and iterative capabilities that might give the quickest outcomes. I’m collaborating in exhibitions throughout the nation. I’d additionally prefer to broaden globally, and need to associate with a number of unbiased boutiques in Europe and Canada, moreover scaling up the operations facet of the enterprise,” she says.
(Edited by Evelyn Ratnakumar)