Some folks equate environmental sustainability with having much less, with giving one thing up or of going with out. However entrepreneurs like Kat Nouri, CEO and Founding father of Stasher, an organization that makes hermetic, reusable silicone baggage, see sustainability otherwise. “Enterprise has the facility to be a champion for society and the atmosphere,” says Nouri. As a substitute of negatively framing the problem as residing with much less, consider a sustainable life-style as having extra free time, extra psychological peace and a tidier, neater, cleaner place to stay.
For the reason that common American throws away about 185 kilos of plastic per yr, the transfer towards a plastic free lifestyle could be the most effective methods to surrender litter and achieve peace of thoughts.
Merely flipping via pictures of colorfully organized fridges and neatly organized kitchen drawers on Stasher’s Instagram web page is soothing. Wholesome recent fruit and veggies packed in glass mason jars and silicone baggage, picket bowls and kitchen utensils, cotton or wicker baggage for carrying your lunch. Stasher offers us a imaginative and prescient of a clear trendy plastic free life and it’s stunning. Shedding plastic isn’t dropping something in any respect; it’s gaining a world that’s glowing and beautiful.
Stasher’s purpose has been to disrupt the meals storage trade by changing single-use plastic baggage with reusable silicone ones thereby stopping hundreds of thousands of single-use plastics from piling up in landfills and polluting our oceans. That’s as a result of solely about 1% of the estimated four trillion plastic baggage used worldwide yearly are returned for recycling and of these four trillion plastic baggage, about one trillion of them are single-use. In truth, single use plastic packaging makes up as a lot as 40 p.c of the plastic that’s produced.
Individuals are sick of all this air pollution, particularly millennials who’re driving the sustainability motion. Shoppers are involved in regards to the environmental impacts of their buying selections, in order that they’re prepared to pay extra for sustainable or eco-friendly merchandise.
Stasher baggage are comprised of food-safe, 100% pure platinum silicone as a sustainable different to single use plastics. The silicone baggage are warmth resistant and way more sturdy than plastic. And in contrast to plastic, which when heated releases dangerous chemical substances that leech into your meals, silicone is secure to cook dinner in — from the microwave, to the oven, and is even secure for sous vide. The silicone baggage can be utilized for storage or go straight from the freezer into boiling water. They’re designed for the round economic system, and to be a part of a motion for a zero-waste, clutter-free, colourful, stunning future.